Visualize an Apple

Visualize an Apple
Front cover of the book “Visualize an Apple” by Ignacio Farré

I can't. I have aphantasia — and I reached every goal without visualizing a single one.

Close your eyes and visualize an apple.

Can you see it? Its color, its shape, its shine?

I can't. I see black. I've always seen black: I have aphantasia, and in forty-four years I have never been able to form a single mental image. Not an apple, not a face — let alone “my success.”

Every self-help book tells you to visualize your goal. This is the story of someone who never could — and got there anyway.

I left school at thirteen. I earned my diplomas alone, at my kitchen table. I reinvented my trade and my life as many times as it took. And today my work is collected around the world in an art form that, in theory, demands an extraordinary visual imagination.

Inside this book:

  • A true story told without hype: from school failure to international recognition, through total collapse and the rebuilding of a house — and a life.
  • What it's like inside a mind that sees nothing, and the tools it invented to learn, decide and create without images.
  • What science actually says about “visualize your success” — it will surprise you — and the evidence-based alternative that works no matter what you see.
  • One idea that changes everything: there is no single right way to have a mind. Or to live a life.

This book won't ask you to visualize anything. It will show you what works when you can't — or when that advice simply never worked for you.

ℹ️ Currently available in Spanish. The English edition is on its way — leave your email and be the first to know.

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Buy on Amazon links to the Spanish edition. English edition on its way.